UX/UI
Design
UX/UI
Design
UX/UI
Design
Creating meaningful digital experiences with thoughtful, user-focused design.
The Fragrance Shop
TFS App
A full UX redesign of The Fragrance Shop app, where I led the end-to-end experience from early concepts to development collaboration. The project focused on creating a smoother, more intuitive journey that supports engagement and repeat use.
The Fragrance Shop
TFS App
A full UX redesign of The Fragrance Shop app, where I led the end-to-end experience from early concepts to development collaboration. The project focused on creating a smoother, more intuitive journey that supports engagement and repeat use.
The Fragrance Shop
TFS App
A full UX redesign of The Fragrance Shop app, where I led the end-to-end experience from early concepts to development collaboration. The project focused on creating a smoother, more intuitive journey that supports engagement and repeat use.
The Fragrance Shop
Freagra Website
An end-to-end UX project for Freagra, designing a refined and intuitive premium fragrance journey. I shaped the full experience from initial concepts to developer handover, helping users browse and purchase high-value scents with confidence.
The Fragrance Shop
Freagra Website
An end-to-end UX project for Freagra, designing a refined and intuitive premium fragrance journey. I shaped the full experience from initial concepts to developer handover, helping users browse and purchase high-value scents with confidence.
The Fragrance Shop
Freagra Website
An end-to-end UX project for Freagra, designing a refined and intuitive premium fragrance journey. I shaped the full experience from initial concepts to developer handover, helping users browse and purchase high-value scents with confidence.
The Fragrance Shop
scentaddict
A complete experience redesign for Scentaddict across mobile and desktop. I focused on improving the onboarding and subscription journey from concept through to build to create a clearer, more engaging flow for new users.
The Fragrance Shop
scentaddict
A complete experience redesign for Scentaddict across mobile and desktop. I focused on improving the onboarding and subscription journey from concept through to build to create a clearer, more engaging flow for new users.
The Fragrance Shop
scentaddict
A complete experience redesign for Scentaddict across mobile and desktop. I focused on improving the onboarding and subscription journey from concept through to build to create a clearer, more engaging flow for new users.
The Big Initiative
Find My Food app
A ground-up design project where I created the full UX, visual identity, and high-fidelity prototypes for the Find My Food app. This work shaped the entire user journey from initial idea to a fully defined product experience.
The Big Initiative
Find My Food app
A ground-up design project where I created the full UX, visual identity, and high-fidelity prototypes for the Find My Food app. This work shaped the entire user journey from initial idea to a fully defined product experience.
The Big Initiative
Find My Food app
A ground-up design project where I created the full UX, visual identity, and high-fidelity prototypes for the Find My Food app. This work shaped the entire user journey from initial idea to a fully defined product experience.
(The Fragrance Shop)
Product Listing Page
A full UX update of the Product Listing Page aimed at improving browseability and product discovery. I introduced clearer filters, smoother navigation, and a more intuitive grid structure to support quicker decision-making across large fragrance ranges.
(The Fragrance Shop)
Product Listing Page
A full UX update of the Product Listing Page aimed at improving browseability and product discovery. I introduced clearer filters, smoother navigation, and a more intuitive grid structure to support quicker decision-making across large fragrance ranges.
(The Fragrance Shop)
Product Listing Page
A full UX update of the Product Listing Page aimed at improving browseability and product discovery. I introduced clearer filters, smoother navigation, and a more intuitive grid structure to support quicker decision-making across large fragrance ranges.
(The Fragrance Shop)
MyTFS Subscription
A UX redesign of the MyTFS subscription experience, improving clarity around membership benefits and simplifying the upgrade journey. I focused on reducing friction, enhancing feature understanding, and guiding users toward confident subscription choices.
(The Fragrance Shop)
MyTFS Subscription
A UX redesign of the MyTFS subscription experience, improving clarity around membership benefits and simplifying the upgrade journey. I focused on reducing friction, enhancing feature understanding, and guiding users toward confident subscription choices.
(The Fragrance Shop)
MyTFS Subscription
A UX redesign of the MyTFS subscription experience, improving clarity around membership benefits and simplifying the upgrade journey. I focused on reducing friction, enhancing feature understanding, and guiding users toward confident subscription choices.
(The Fragrance Shop)
Product Display Page
A UX enhancement project focused on refining the Product Display Page to improve clarity, trust, and conversion. I redesigned the layout, interactions, and content hierarchy to help users compare scents, understand key details, and make confident purchase decisions.
(The Fragrance Shop)
Product Display Page
A UX enhancement project focused on refining the Product Display Page to improve clarity, trust, and conversion. I redesigned the layout, interactions, and content hierarchy to help users compare scents, understand key details, and make confident purchase decisions.
(The Fragrance Shop)
Product Display Page
A UX enhancement project focused on refining the Product Display Page to improve clarity, trust, and conversion. I redesigned the layout, interactions, and content hierarchy to help users compare scents, understand key details, and make confident purchase decisions.
(The Fragrance Shop)
Basket Checkout
A UX refinement project focused on improving the visibility and transparency of the membership auto opt-in within the basket. I redesigned the component to make benefits clearer, reduce confusion, and support user trust during checkout.
(The Fragrance Shop)
Basket Checkout
A UX refinement project focused on improving the visibility and transparency of the membership auto opt-in within the basket. I redesigned the component to make benefits clearer, reduce confusion, and support user trust during checkout.
(The Fragrance Shop)
Basket Checkout
A UX refinement project focused on improving the visibility and transparency of the membership auto opt-in within the basket. I redesigned the component to make benefits clearer, reduce confusion, and support user trust during checkout.
(The Fragrance Shop)
Navigation
A complete rethink of the site navigation to create a clearer, more intuitive structure. I redesigned the information architecture and menu interactions to help users explore categories, discover products, and move through the site with ease.
(The Fragrance Shop)
Navigation
A complete rethink of the site navigation to create a clearer, more intuitive structure. I redesigned the information architecture and menu interactions to help users explore categories, discover products, and move through the site with ease.
(The Fragrance Shop)
Navigation
A complete rethink of the site navigation to create a clearer, more intuitive structure. I redesigned the information architecture and menu interactions to help users explore categories, discover products, and move through the site with ease.
(The Fragrance Shop)
Gift Options Pop-up
A UX-led redesign of the gifting add-on pop-up, aiming to surface value-added options at the right moment without disrupting the shopping flow. I improved content clarity, visuals, and hierarchy to help users quickly understand and select their preferred gifting extras.
(The Fragrance Shop)
Gift Options Pop-up
A UX-led redesign of the gifting add-on pop-up, aiming to surface value-added options at the right moment without disrupting the shopping flow. I improved content clarity, visuals, and hierarchy to help users quickly understand and select their preferred gifting extras.
(The Fragrance Shop)
Gift Options Pop-up
A UX-led redesign of the gifting add-on pop-up, aiming to surface value-added options at the right moment without disrupting the shopping flow. I improved content clarity, visuals, and hierarchy to help users quickly understand and select their preferred gifting extras.
Lifts To
Ski Lifts Website
A full UX and brand design project for the Ski Lifts app, developing the experience from concept to high-fidelity prototypes. The focus was on creating an intuitive, flight-style booking flow that feels familiar, simple, and seamless for users.
Lifts To
Ski Lifts Website
A full UX and brand design project for the Ski Lifts app, developing the experience from concept to high-fidelity prototypes. The focus was on creating an intuitive, flight-style booking flow that feels familiar, simple, and seamless for users.
Lifts To
Ski Lifts Website
A full UX and brand design project for the Ski Lifts app, developing the experience from concept to high-fidelity prototypes. The focus was on creating an intuitive, flight-style booking flow that feels familiar, simple, and seamless for users.
UXDI
Fly UX
A high-fidelity UX project designing a fictional airline booking website. I conducted user testing, led affinity mapping sessions, and refined the end-to-end booking experience based on insights gathered from real users.
UXDI
Fly UX
A high-fidelity UX project designing a fictional airline booking website. I conducted user testing, led affinity mapping sessions, and refined the end-to-end booking experience based on insights gathered from real users.
UXDI
Fly UX
A high-fidelity UX project designing a fictional airline booking website. I conducted user testing, led affinity mapping sessions, and refined the end-to-end booking experience based on insights gathered from real users.