DynoClean
Brand Identity & Vehicle Branding
Overview
Dyno-Clean is a specialist cleaning company entering the market with the need for a strong, recognisable brand identity. The brief was to create a corporate yet eye-catching visual system that would communicate professionalism, reliability, and modern service standards while standing out clearly in real-world environments, particularly on company vehicles.
Design
Process
Challenge
As a new business, Dyno-Clean needed to establish credibility quickly. The brand had to feel trustworthy and professional, without appearing generic or forgettable. A key challenge was ensuring the identity translated effectively from logo design into large-scale vehicle graphics maintaining clarity, impact, and consistency at speed and from a distance.
Approach
The design approach focused on clarity, confidence, and scalability across both print and physical applications.
Logo Design: A bold, contemporary mark designed to feel solid and dependable, with clean geometry and strong legibility across multiple sizes.
Visual Identity: A modern, corporate colour palette paired with high-contrast accents to enhance visibility and brand recall.
Typography: A clean, professional type system chosen for clarity and ease of application across vehicles, stationery, and marketing materials.
Vehicle Branding: Full vehicle livery concepts designed to maximise visibility on the road, using strong layout structure and restrained graphic elements.
Close collaboration with LW Graphics ensured the designs were technically viable and translated accurately from concept to physical production and fitting.
Outcome
The final brand identity gives Dyno-Clean a confident and professional presence from day one. The vehicle branding acts as a moving advertisement clearly communicating the company’s services while reinforcing trust and reliability in every public interaction.
This project demonstrates my ability to:
Design scalable brand systems for real-world application
Balance corporate professionalism with visual impact
Collaborate effectively with production partners to deliver end-to-end branding solutions
DynoClean
Brand Identity & Vehicle Branding
Overview
Dyno-Clean is a specialist cleaning company entering the market with the need for a strong, recognisable brand identity. The brief was to create a corporate yet eye-catching visual system that would communicate professionalism, reliability, and modern service standards while standing out clearly in real-world environments, particularly on company vehicles.
Design
Process
Challenge
As a new business, Dyno-Clean needed to establish credibility quickly. The brand had to feel trustworthy and professional, without appearing generic or forgettable. A key challenge was ensuring the identity translated effectively from logo design into large-scale vehicle graphics maintaining clarity, impact, and consistency at speed and from a distance.
Approach
The design approach focused on clarity, confidence, and scalability across both print and physical applications.
Logo Design: A bold, contemporary mark designed to feel solid and dependable, with clean geometry and strong legibility across multiple sizes.
Visual Identity: A modern, corporate colour palette paired with high-contrast accents to enhance visibility and brand recall.
Typography: A clean, professional type system chosen for clarity and ease of application across vehicles, stationery, and marketing materials.
Vehicle Branding: Full vehicle livery concepts designed to maximise visibility on the road, using strong layout structure and restrained graphic elements.
Close collaboration with LW Graphics ensured the designs were technically viable and translated accurately from concept to physical production and fitting.
Outcome
The final brand identity gives Dyno-Clean a confident and professional presence from day one. The vehicle branding acts as a moving advertisement clearly communicating the company’s services while reinforcing trust and reliability in every public interaction.
This project demonstrates my ability to:
Design scalable brand systems for real-world application
Balance corporate professionalism with visual impact
Collaborate effectively with production partners to deliver end-to-end branding solutions
DynoClean
Brand Identity & Vehicle Branding
Overview
Dyno-Clean is a specialist cleaning company entering the market with the need for a strong, recognisable brand identity. The brief was to create a corporate yet eye-catching visual system that would communicate professionalism, reliability, and modern service standards while standing out clearly in real-world environments, particularly on company vehicles.
Design
Process
Challenge
As a new business, Dyno-Clean needed to establish credibility quickly. The brand had to feel trustworthy and professional, without appearing generic or forgettable. A key challenge was ensuring the identity translated effectively from logo design into large-scale vehicle graphics maintaining clarity, impact, and consistency at speed and from a distance.
Approach
The design approach focused on clarity, confidence, and scalability across both print and physical applications.
Logo Design: A bold, contemporary mark designed to feel solid and dependable, with clean geometry and strong legibility across multiple sizes.
Visual Identity: A modern, corporate colour palette paired with high-contrast accents to enhance visibility and brand recall.
Typography: A clean, professional type system chosen for clarity and ease of application across vehicles, stationery, and marketing materials.
Vehicle Branding: Full vehicle livery concepts designed to maximise visibility on the road, using strong layout structure and restrained graphic elements.
Close collaboration with LW Graphics ensured the designs were technically viable and translated accurately from concept to physical production and fitting.
Outcome
The final brand identity gives Dyno-Clean a confident and professional presence from day one. The vehicle branding acts as a moving advertisement clearly communicating the company’s services while reinforcing trust and reliability in every public interaction.
This project demonstrates my ability to:
Design scalable brand systems for real-world application
Balance corporate professionalism with visual impact
Collaborate effectively with production partners to deliver end-to-end branding solutions